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Wednesday, March 10th, 2010 |
Microsoft sign on as Wembley sponsor October 24th, 2005 The world's largest Software company, Microsoft, will be Wembley Stadium’s first founding partner, having signed a five-year, seven-figure sponsorship deal with the under-renovation ground. Bill Gates's company has also agreed to support the stadium in its final stage of construction and for the first four years of its operational life. Wembley, which was once described by Brazil and world soccer star Pelé as "the church of soccer, the capital of soccer and the heart of soccer,” has been closed for five years now. It has gone through extensive redevelopment, but the project has faced some financial difficulties. "Microsoft believes in helping people to achieve their potential. Wembley Stadium plays a unique role in British life -- it's a national icon that has inspired generation after generation of young people with the dream of playing and performing at Wembley," Microsoft Business and Marketing Officer Nick Barley says. "By becoming Wembley Stadium's first Founding Partner, we are helping to ensure that dream continues," he continues. The four-year sponsorship deal is believed to be worth around £5 million to Wembley. The 90,000-seat venue will open next year on the occasion of the English FA Cup final, and is expected to be the biggest and most sophisticated stadium in the world. The Microsoft logo will appear at each entrance to the seating area and above every turnstile in the stadium, which was formerly known by fans as the Twin Towers because of its distinctive turrets. |
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