Asia Sports Development Limited (ASD), the commercial and branding representatives of Real Madrid FC in Asia, have appointed IEC in Sports to exclusively co-ordinate the television production and distribute the rights for the 2003 Asian Tour.

Real Madrid have committed their full first team squad to participate in the Asian Tour including Roberto Carlos, Luis Figo, Ronaldo, Zidane and new signing David Beckham. "We are committed to increasing the brand and enhance the image of Real Madrid. We have appointed television specialists IEC in Sports to ensure we achieve world-wide broadcast coverage of the matches" stated ASD Chief Executive Officer Stephan Attia.

"IEC is very excited about being appointed to the project with the world´s most spectacular team. Every football fan around the globe should want to follow the action in Asia." said Jonas Persson, Chief Executive Officer of IEC in Sports.

Source: IEC In Sports